The NHL is open to new product categories because it evaluates license applications, but it has a list of products that have included the league`s name and logos in the past. These types of products include clothing, electronics, novelties, hats, furniture, sports equipment, published works, toys, as well as trading cards and other collectibles. The NHL does not give its licensing rights to anyone. The league has certain minimum requirements that must be met before an application is even considered. The company cannot be a new entity, but it must have five years` established experience manufacturing products and shipping them to retail establishments and at least five years of selling the product it wants to sell using NHL-licensed logos. In addition, it is absolutely necessary that the license agreement be concluded with the actual manufacturer of the product, and not with the company promoting or distributing the licensed product. From time to time, NHL.com may receive requests for permission to use the NHL logos for personal use on the Internet or in various other materials. NHL.com is not authorized to grant these permissions. If you would like to learn more about becoming an NHL business licensee, please use the contact form and indicate that your question relates to NHL consumer product marketing. Sports teams such as the Boston Blackjacks and Washington Sentinels have entered film history as alternatives to their real-life counterparts. No one wants a lawsuit for unauthorized appropriation of a trademark, and fake teams like blackjacks offer an easy way to avoid it.

The representation of stories around sports is extremely popular in film and television, but circumventing consent requirements can be costly. HBO, on the other hand, decided to skip the approval stage and use real NFL team logos without the league`s express written consent. Anyone who regularly watches professional football may know that the league warns others not to use their trademarks without permission. So why is it acceptable for HBO`s Dwayne “The Rock” to portray Johnson`s character in the new TV series “Ballers” in a realistic Miami Dolphins uniform? Because the wrestler-turned-actor is shown doing what everyone expects from a professional soccer player: playing professional football, entertainment attorney Michael C. Donaldson Jason Guerrasio told Business Insider. As long as NFL logos are used in a way that is no different from real-world use, no permission is required. If Johnson`s character had played football or yelled at police in a Miami Dolphins uniform, the league would be more inclined to take action against HBO because that`s not how the brand should be used. If Johnson played for the Miami Manatees on the TV show, HBO could show him doing almost everything in uniform. However, since the network has decided to use real NFL logos, it needs to do it the way they should be used.

So what if one of the characters in the series is depicted hitting a man in a nightclub? Surely the NFL doesn`t want to be associated with this kind of behavior? But that leads to the reason you`re probably doing well. C&Ds are not automatic; A team should dedicate legal resources to a) learn more about your use, b) determine that the use is more likely than demonstrable to be infringing, and c) worth publicizing/costing/legal risk to take the case to court. High schools often use professional logos and mascots for years without any problems. If one of these high school teams gains notoriety and plans to sell merchandise, the professional team can either send the C&D or usually offer a license for the logo first. Because of its brand strength, the National Hockey League closely monitors and controls the use of its logo, as well as team logos and other features. In order to use the league`s official logos on products, companies must obtain and obtain approval through a licensing agreement with the league`s marketing division, NHL Enterprises. Replica uniforms bearing the name of an NHL player must also be approved by the league`s players` association. The legal world has been in turmoil following HBO`s decision to use the NFL team`s intellectual property without league approval, but it turns out that as long as the logos are used correctly, no permission is required. Well, as Fox Sports explained, when the character — who plays for the Green Bay Packers on the TV show — is shown attacking the person, there`s no Packers logo in sight.

However, if the character is cut by a group of team executives, they will be depicted in a conference room littered with Green Bay logos and colors. An NFL team would certainly prune an attacker so that the famous “G” logo and associated colors would be used appropriately in the scene. The logos, which require a licensing agreement before being used on apparel and other products, go beyond the NHL logo and team logos. The league also owns the copyrighted rights to other logos such as the Stanley Cup image, the NHL Network logo, logos of video games and other products manufactured in collaboration with the NHL, as well as the official name and logo of the website. Companies or individuals wishing to use them must obtain written permission from the League in the form of a license agreement. The logo (and materially similar logos) are registered trademarks of the team and the owner of the logo has the right to protect its use.